West Gate Tunnel Project
Client: Transurban
About the project
The West Gate Tunnel Project will provide a second Maribyrnong River crossing and a much-needed alternative to the West Gate Bridge. It will support the transport needs of Melbourne’s growing western suburbs as well as Geelong and Ballarat. Delivered as a public private partnership (PPP) between the Victorian Government and Transurban, the works are being delivered by a construction joint venture with CPB and John Holland.
Approach
Whitelight Communications has provided communications and engagement services to Transurban’s West Gate Tunnel Project team since late 2021, including:
- leading Transurban’s team of seven communications and engagement staff, during a six month secondment as acting Project Co Communications Director;
- leading engagement with the State Government, CPBJHJV contractor and broader Transurban business to facilitate stakeholder outcomes and enhance project reputation, during a six month secondment as acting Project Co Communications Director;
- overseeing the development and delivery of a communications and engagement plan and media approach to support the commencement of tunnelling;
- media relations planning and support for the completion of tunnelling;
- developing strategies to engage communities positively in the Project.
Outcomes
- Strong relationships with key project stakeholders;
- Positive media and community engagement achieved for tunnelling operations and completion; and;
- Robust issues management and improved stakeholder outcomes.
